Frederick Sagoe
visual communication designer
Passing of the Torch 2024
The 2024 Passing of the Torch Event with Fair Trade L.A. detailed their collaboration with the city of Los Angeles in preparation for the 2028 Summer Olympics! The purpose of my involvement was to create a recognizable merging of the two brands to be used in a multitude of formats but specifically during this event I created a canvas mural to be used as a background.
Client: Fair Trade L.A.
Classification:
Mural
We worked together in an attempt to integrate the Olympic colors into a Los Angeles Skyline and below are several examples before we came to the final result.
Ultimately, the decision was to use the Olympic rings as a background for the skyline and minimize the elements surrounding the main motif so that is would be usable in different formats that could leave space for dynamic versatility
